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Social media giant TikTok has turned little-known musicians into mainstream stars by increase the popularity of their songs. Now, the Culver City-based company is offering artists a new way to monetize their music through the video-sharing app.
Wednesday, TikTok unveiled SoundOn, a platform that allows artists to directly upload their music to TikTok and earn royalties when their songs are used in videos. SoundOn also allows artists to distribute their music on Resso, a streaming service owned by TikTok’s parent company, ByteDance, as well as major streaming platforms such as Apple Music, Pandora and Spotify.
“We are incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry,” said Ole Obermann, Global Head of Music at Tiktok, in a press release.
SoundOn will pay 100% of royalties to artists for music used on ByteDance-owned platforms for an “unlimited term”. according to its website. For music used on other platforms, artists will receive 100% royalties the first year and 90% thereafter. SoundOn does not currently charge any distribution fees, he said.
TikTok said the platform aims to build the careers of new or unknown artists. The video sharing application has become a music discovery centerwith songs growing in popularity organically and becoming hits through influencer-driven marketing campaigns.
“TikTok creators are the lifeblood of our platform and the reason sounds become hits,” notes the SoundOn website. “If all goes well, your track might even become a viral trend on TikTok and beyond.”
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