Perhaps it was inevitable that Spotify and Shopify – with their similar sounding nicknames – would eventually join forces.
Spotify on Wednesday announced a new partnership with e-commerce provider Shopify to allow artists to list merchandise directly on their profiles on the audio streaming giant’s platform.
Any artist around the world can already link to their Shopify store if they have one from their Spotify profile. But now Spotify users will see Shopify’s featured product listings on the service; During the initial beta period, Shopify products will only be visible to Spotify listeners in five countries: US, Canada, Australia, New Zealand, and UK
To set up their virtual merch tables, Spotify artists must have a Shopify account. Shopify’s pricing plans range from $ 29 / month for a basic ecommerce plan to $ 299 / month for an “advanced” tier that includes enhanced reporting. Shopify offers a 90-day free trial for all Spotify artists who sign up for the first time.
Shopify provides inventory management features for Spotify artists; for example, out-of-stock items are automatically removed from your profile, while new products can be instantly added to Spofity. For artists who are just starting to build product lines, Shopify offers print-on-demand services and the ability to connect with merchandise processing partners.
To list products on Spotify with Shopify, in the Spotify for Artists dashboard on the desktop, go to the “Profile” tab and click “Merch” to get started. There, you will be able to choose the three items from your Shopify store that you want to display on your artist profile. (You can only link one Shopify store per Spotify artist account.)
“For many fans, Spotify is the primary medium to interact with an artist’s music, and we’re excited to give artists a new way to capitalize on this moment,” said Camille Hearst, Head of Spotify for Artists . “Integrating Shopify’s powerful backend to power commerce is an important step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers. “
Remi Wolf, a musician and producer from Northern California who released her debut album “Juno” on October 15, is already using Shopify features on Spotify.
“Being able to display my latest product directly on Spotify where my fans are already listening is huge,” Wolf said in a statement provided by Spotify. “I create music, but I also build a business, a brand and a community. My merch is another way for me to be creative and connect with my listeners so that they feel they are part of this journey.